Privacy policy
Privacy Policy
Last updated: April 23, 2026
The Doll Affair (“we,” “our,” or “us”) operates this store and website, including all related content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to your personal information.
By using our Services, you acknowledge that you have read and understand this Privacy Policy.
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Personal Information We Collect
We may collect the following categories of personal information:
- Contact Information: name, billing/shipping address, phone number, and email
- Financial Information: payment details (processed securely through Shopify)
- Account Information: login details, preferences, and settings
- Transaction Information: items viewed, cart activity, purchases, returns, and order history
- Communications: messages or inquiries you send to us
- Device Information: IP address, browser type, and device identifiers
- Usage Data: browsing behavior, pages visited, time spent, and interactions
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SMS Marketing & Klaviyo
By opting in to receive SMS messages from The Doll Affair, you agree to receive recurring automated marketing messages via our platform, Klaviyo.
- Message frequency may vary
- Message and data rates may apply
- You can opt out anytime by replying STOP
- For assistance, reply HELP or contact us at thedollaffairr@gmail.com
We collect your phone number, opt-in consent, and messaging activity.
We do not sell or share SMS opt-in data or consent with third parties for marketing purposes.
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How We Use Your Information
We use your personal information to:
- Process and fulfill orders, returns, and exchanges
- Provide customer support and communicate with you
- Personalize your shopping experience
- Send marketing emails and SMS promotions
- Improve our website and services
- Prevent fraud and enhance security
- Comply with legal obligations
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How We Share Your Information
We do not sell your personal information. We may share your information with:
- Shopify and service providers (payments, shipping, analytics, marketing tools like Klaviyo)
- Legal authorities if required by law
- Third parties when necessary to complete your order or requested service
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Cookies & Tracking
We use cookies and similar technologies to:
- Improve website performance
- Understand user behavior
- Personalize your experience and marketing
You can control cookies through your browser settings.
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Data Security & Retention
We take reasonable measures to protect your personal information. While no system is completely secure, we use trusted platforms to store and protect your data.
We retain your information only as long as necessary to provide our services, comply with legal obligations, and resolve disputes.
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Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Request correction or deletion
- Opt out of marketing communications
- Request data portability
To exercise your rights, contact us at thedollaffairr@gmail.com.
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Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
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Children’s Privacy
Our Services are not intended for individuals under 16. We do not knowingly collect data from children.
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Updates to This Policy
We may update this Privacy Policy at any time. Changes will be posted here with an updated date.
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Contact Us
If you have any questions about this Privacy Policy or your data, contact us at:
thedollaffairr@gmail.com
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By using our website and subscribing to our services, you agree to this Privacy Policy.
- Choosing a selection results in a full page refresh.